Community Solutions

Farmers' Market Support

Working to ensure the success of our local farmers' markets.

Farmers' markets provide direct access to fresh, healthy local food, benefiting regional farmers and local consumers. To that end, LFA provides key support to the Wood River Farmers' Market to help connect consumers to this important access point, ensure the financial viability of our local markets, and raise consciousness about how they benefit our community, environment, and local economy.


In 2019, LFA initiated Friends of the Farmers' Market, a community group committed to supporting our local food producers and developing our local economy.


In 2016, the Local Food & Wellness Incentive Program, a partnership between Wood River Farmers’ Market, Wood River Community YMCA and LFA, was developed to entice community members and visitors to buy locally grown food. Through the farmers' market season (mid-June through mid-October), purchases of $15 of fresh produce at the Wood River Farmers’ Market in Ketchum and Hailey earn shoppers a free day pass (or additional guest pass for members) to the Wood River Y. Vouchers can be picked up at the red farmers' market tent and redeemed at the Wood River Y (101 Saddle Road in Ketchum) within one year. The vouchers are valued at $6 for youth (age 18 and under) and $16 for adults—the current price of a day pass to the Wood River Y.


A Rapid Market Analysis is a key way for farmers’ markets to collect and analyze baseline data, gain new insights, measure progress, and inform decisions. In 2018, LFA connected Wood River Farmers’ Market with University of Idaho to conduct a Rapid Market Analysis to demonstrate the value of the Ketchum market to our community.


LFA supports our local farmers’ markets through social media posts designed to help drive consumers to the market, create connections to vendors, and build community engagement around locally grown food.


Our farmers’ markets are a tremendous community asset. They provide:
  • An important local food access point for Wood River Valley residents

  • An opportunity for farmers to sell direct to consumers to increase margins and boost profitability

  • A chance for direct interaction between farmers and consumers, allowing customers to “know their farmer” and farmers to build relationships and loyalty with the people who purchase their food

  • Attract shoppers into the city core to boost sales to surrounding businesses and enhance our community’s economic vitality 

  • Foster a sense of community, creating a cheerful space where people come together for laughter, fellowship, food and fun 

  • Promote consumption of fresh fruits and veggies 


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